Growth Lead @ Donux

🍩 – I'm currently driving growth at Donux in three ways: agency growth, go-to-market of our products, and helping our clients grow.
In short, there’s a ton of stuff to explore and have fun with.🚀 – Previously, I worked for several startups and scaleups. Some of them were: Musixmatch, Coverflex, Talent Garden, Cassandra, and Mosalingua.🔄 – I’ve had the opportunity to work across all three core areas of Growth Management – Acquisition, Retention, and Monetization – through multiple roles and professional experiences.
Regarding my approach to growth, I’m a strong believer in structuring loops wherever possible and building funnels that feed those loops.
As for my approach to experimentation, I’ve shared it in more detail in this post: https://tinyurl.com/exp-approach.📚 – I'm an avid learner, and I spend most of my free time studying topics related to Growth, Product, and Marketing, as well as testing new things.

✍🏻 My posts

I frequently share insights on LinkedIn about Growth Management, Marketing, Experimentation, Product Management, and Speed of Execution.The posts are based on what I learn from my daily work with many SaaS companies.

• All Posts

To learn more about me, explore the links below

To learn more about me, explore the links below

Professional Experiences

Donux - Growth Lead
I am currently driving growth at Donux in three ways: agency growth, go-to-market of our products, and helping our clients grow.
In short, there’s a ton of stuff to explore and have fun with.TrueScreen - Head of Growth
Led a team of three people.
Refined the use cases of the platform and crafted two different go-to-market (GTM) strategies: B2B product-led sales and B2C.
Left when the company transitioned to a B2B sales-led approach, which didn't align with my preference for product-led growth.Musixmatch - Product Growth Manager
I joined the Musixmatch Pro team, Musixmatch's tool for artists. I worked on improving both the in-product free to paid conversion rate and the pricing page conversion rate. I was responsible for lifecycle marketing (email, in-app messages), product analytics, discovering opportunities, A/B testing, activation, and feature adoption.Talent Garden - Product Growth Manager
Digital education company. Built Growth Motion for Sphere (TAG’s digital platform) focusing on acquisition loops, retention, positioning, and experiments. Managed email automation, analytics, A/B testing, and landing pages.Donux - Go-To-Market Advisor
Donux is a Product Design Studio for B2B SaaS products. We worked on the Go-To-Market strategy for a productized service.Cassandra - Product Growth Manager
Self-service Marketing Mix Modeling software using ML to optimize media plans and ROI. Owned acquisition, activation, and retention. Reduced “time to first milestone” from 13 hours to 16 minutes while increasing completion rate from 27% to 83%.Coverflex - Growth Specialist
Corporate welfare scaleup. Drove Italian market growth through email automation, LinkedIn ads, A/B testing, copywriting, and cold outreach. Experienced rapid scaling.Intraverse - Interim Growth Product Manager
Web3 Engagement Layer. Managed OKRs for 3 work streams: community, B2B partnerships, and B2C gamers. Led activation and retention strategies.Loqui & Hale - Product Analytics Advisor
Hale: Gynecology services startup.
Loqui: Online psychology services startup.
Defined tracking requirements and built KPI dashboards.MosaLingua - Growth Advisor
Language learning platform with 12M+ users. Partnered with the founder on metrics and experimentation process.Column - Growth Lead
News aggregation app offering access to multiple newspapers through a single subscription. Self-taught Figma in two weeks to quickly design and test prototypes.Meal Sitter - Product Manager & Marketer
Meal sitter: Mobile app that helped users create personalized meal plans, shopping lists, and weekly recipes based on their preferences and needs. Focused on managing portions without calorie counting. Attracted investor interest through excellent user feedback, but closed due to equity structure complications.
Key achievements:
- Reduced Time to Value from 3 days to 40 minutes.
- Improved acquisition by 77% through customer research and opportunity scoring.YmpactX - Product Manager
Professional development platform. Handled business modeling, MVP development, pricing, and competitor analysis. Grew from 0 to 200 paying clients in two months.EnD - Digital Strategist
Art school and travel experience. Managed complete digital presence including strategy, website, marketing campaigns, and automations. Generated €34,000 revenue in three months.

To learn more about me, explore the links below

Academic Education

University of Pisa - Bachelor’s Degree in Economics - 110/110 with honorsUniversity of Pisa - Master’s Degree in Strategy and Management - 110/110 with honorsLUM School of Management - Executive Master's Program in Digital Strategy

Additional Education

Reforge
- Growth Series
- Growth Marketing
- Finding Product-Market Fit
- Experimentation and Testing
- Mastering Search & AI Optimization (SEO)CXL
- Growth Marketing Minidegree
- Conversion Rate Optimization MinidegreeUniversity of Virginia - Darden School of Business
- Digital Product Management
- Leading the Modern Day BusinessLacerba
- Growth Digital Marketer
- EntrepreneurshipY Combinator - Startup SchoolGoogle Digital Training - Fundamentals of Digital MarketingLearnn
- Meta Ads
- Google Ads
- Linkedin Ads
- Testing Process
- Product Strategy
- AI Tools
- Growth Strategy
- Growth Hacking
- Market Analysis
- AutomationUdemy
- Semrush
- n8n and AI agents
- Google Sheet
- Google Tag Manager
- Looker Studio
- GA4
- Zapier
- No Code Tools
- Figma
- SaaS Marketing
- NotionOthers
- Product Analytics (Mixpanel)
- Product-Led Growth
- Continuous Product Discovery
- Growth Product Management
- Content MarketingBooks - 50+ Books on Marketing, Product Management, Pricing, Go-To-Market, Experimentation, Startups, etc.

To learn more about me, explore the links below

To learn more about me, explore the links below

Something About Me

ONE
The word that represents the best part of me is enthusiasm. I firmly believe that with enthusiasm, we can achieve anything while also enjoying the process.TWO
The second word that embodies my entire journey is sacrifice:
- I supplemented my work in startups with freelancing to sustain myself during the early stages.
- I launched a few small projects to learn skills that I didn't have the opportunity to develop at work.
- I studied dozens of books and courses and reached out to established professionals to obtain mentorship in order to learn quickly, significantly extending my workdays.Once, a mentor told me, "If it were easy, everyone would do it”.THREE
I love reading non-fiction books, playing chess, and, in general, learning new things.
I work out almost every day because I believe in the idea that “mens sana in corpore sano”.I am a very sociable person. I really enjoy spending time with people and listening to their stories.